PHUKET: Sephora is opening its eleventh store in Thailand at Central Phuket, using over 400 square meters on the first floor at the Festival area. This is the very first Sephora store outside of Bangkok.
The new concept will ensure that customers and tourists in the South of Thailand can gain new experiences in discovering new beauty items from more than 80 world-class brands for makeup, skincare, hair products, beauty tools, etc.
Sephora experienced Beauty Advisors will provide guidance and helpful tips to all customers. The brand’s “Touch & Try” concept will encourage customers to touch and try products before making a purchase.
K. Supranee Chantaboonkajorn, Country Manager at Sephora Thailand, said: “Sephora is a French national beauty store that has received positive feedback from beauty shoppers around Thailand. It brings unrivaled selection of beauty products from all over the world together under one roof and provides services that truly tailor to customers’ needs. As a result, Sephora now has more than ten stores in Thailand.”
The design for the new store remains unique with a mix of black and white stripes, adding a sense of the southern sea to the atmosphere.
The launch of Sephora at Central Phuket is held under the concept of “Beauty and the Beach” to feature the local well-known key opinion leaders (KOL) and influencers from the South of Thailand alongside with celebrity, K. Kao Supassara Thanachat, to participate in the exclusive store-opening.
Customers will find many promotions at the store-opening event from June 8, 2019 onward.