Sephora, a Paris–based multinational chain of personal care and beauty stores, founded in Limoges in 1969, opened its first store in Phuket, at Central Festival. This is the eleventh store of the brand in Thailand, which had stayed exclusively in Bangkok so far. Featuring nearly 300 brands, along with its own private label, Sephora offers beauty products including cosmetics, skincare, body, fragrance, nail color, and hair care.